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It’s been on the horizon for years as smartphones use increased, WiFi became more accessible, and responsive web design became the norm. More and more people are using the internet on the go, and as a result, mobile searches have officially overtaken desktop search.
Research from Brightedge shows that mobile searches are now the majority, with 57% of all searches now on a device. For some industries this has been the case for a while, but this research marks the first time that all searches have had a mobile majority like this.
Google will already be aware of the enormous shift happening in search. If you are a marketer, you should be considering the effect that mobile search will have on SEO and making necessary adjustments.
At its most basic, web design needs to be taking mobile devices into account – ensuring that devices aren’t overloaded with images and that information is still displayed clearly. This is already becoming a ranking factor – in fact, 80% of search results already show differently on mobile devices. Google is already taking into account speed and responsiveness when showing results on different screen sizes.
If you are a marketer, you need to be considering the effect that mobile search will have on SEO. If you haven’t already, make sure to use Google Analytics to analyse the traffic coming to your site. If you’re not monitoring and optimising, you’re likely to be losing out on valuable business. You can learn a lot about your users, and how you should be optimising your site to the best advantage. With this information, you can design separate mobile and desktop content, and understand the differing intents across different devices.
It’s our job as a Digital Agency to stay aware of the constantly changing trends and predictions of the search engine world.
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