Everybody has heard the age-old saying in Marketing: Content is King. It’s true – content marketing is a consistent driver of traffic and an organic way to market to a wide audience.
SEO and Content should always go hand in hand, but it goes further than simply integrating keywords into your website. Content Marketing consists of blogs, white papers, emails, and so much more.
When it comes to SEO, your content could be your secret weapon. Here’s why:
Your keywords can inspire your content
The building blocks of SEO is keywords. Done well, your content should be helping you rank for the keywords that your customers are searching for. Extensive Keyword Research is the first step to understanding the content that you need to create, improve or remove to do well in SERPs.
Keyword tools such as Google’s Keyword Planner can not only show you the best keywords to use, but offer inspiration for keywords that you may not have thought of yet. There could be relevant topics that get great results that you don’t yet rank for.
Good content leads to quality backlinks
Relevancy is key to Google, and the way that your relevancy is determined is by seeing the way others interact with you. By creating high-quality, shareable content, your site will gain backlinks that will push your site to a higher ranking.
‘Good’ content is a subjective term – of course, you should ensure that content is well written, factually correct, and relevant to your business, but there’s more to it. You should also be considering the shareability of your content, and try to write things that others may want to share.
Ongoing Improvement Plans don’t just apply to SEO
If you’re a marketer, you’ll know that SEO is never a completed task. You should be always checking your site to check whether there are improvements to me made or adaptations required for new algorithms. These Health Checks can not only help keep your site well optimised, but you’ll be able to see where your content needs freshening up or your internal links could be updated.
Good content creates good SEO, and vice versa. By making the effort with both, you’ll be able to see incredible results that constantly benefit your business.
If you’re based in the UK, visit us in our Northampton office for a no-obligation Digital Consultation. Otherwise, why not send us message and we’ll perform a free SEO Health Check.