SEO is an incredibly important step in your digital marketing journey. It’s the reason your future customers will be able to find you online, so it’s important to find the right agency that can get you the results you need.
Once you’ve researched an agency and made a few calls, how do you know that you’re dealing with a good quality agency? Make sure to ask them some telling questions before you start anything.
Any industry experience?
It’s natural to look for an SEO agency that’s got experience in your industry. They’ll already know the online landscape, the keywords that are valuable and have contacts that can help you build links. Nevertheless, it’s far more important for your agency to be an SEO expert than an industry expert. As long as they’ve got the case studies to show they’re great at what they do, any industry experience is simply and added bonus.
What other services do you offer?
Digital Marketing is a world that has a lot of options. It’s unusual to find an agency that is purely SEO, but an agency with other services can be incredibly helpful. For startups, a boost of PPC can really help gain traffic. Having a creative design resource can ensure your landing pages are optimised for conversion and having a content department will support your SEO strategy. If you’re aware and open to these options, a good agency will be able to show you a well rounded strategy.
What are the KPIs?
In Digital Marketing, success isn’t one thing. When it comes to SEO, we’re hoping to rank your website highly for relevant keywords, but that’s not the be all and end all. We also want to make sure that your traffic is going up, and that as a result of that you’re getting more conversions. If your agency is just telling you that you’re looking at rankings, they’re not looking at the big picture.
How long will it take to get results?
This is a quick way to weed out an SEO agency that’s just saying what they think you want to hear. A poorly run SEO agency will usually make promises and tell you that you’ll be on the first page of Google within a month. As much as we’d love for this to be true, it’s not always how it works. It’s far better to hear the truthful answer: it’s impossible to predict, but we’ve got a strategy that’s built around your business and your website as it stands.
How do you go about link building?
Link building is a contentious issue in the world of SEO. Having links to your site is incredibly important, but low-quality SEO practitioners often cut corners here. As a result, you’re far more likely to see penalties from low quality links than a high ranking. Saying they don’t practice this at all is either a mistake or a lie. The best answer is to find industry relevant websites and to find links through trusted sources or outreach.
How much input do you need from us?
This questions doesn’t have so much of a right or wrong answer – it’s simply whether they’re going to be working in a way that suits you. At Zinc, we will sometimes ask for input to gain access to your site and make changes, request sign-off on content, and suggest a monthly meeting so you’re in the loop. Some agencies will ask you to write your own content, some will prefer to be left to it and you’ll only hear from them every now and then. If you know what to expect, you’ll know if the agency is a good fit for you.
In a world filled with SEO experts, it can be difficult to know if you’ve found a good one. If you’ve been able to find them through an online search, you can already be confident that they know what they’re doing, but it can take some industry insight to sort the wheat from the chaff. Luckily, you’ve got Zinc Digital to help.
If you’re looking for an SEO agency, we’re one you can trust. Zinc has been in business for more than 14 years, learning and adapting the way we work to get great results from tried and tested techniques.
We offer a free SEO health check that can tell you just what your current agency may be missing. Talk to us today to learn more.
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