If a website is the first thing a business should be investing in, making it mobile friendly should be step two. In 2018, it’s going to become even more important to make your site accessible for all devices.

What makes a website mobile friendly? There are a few ways to adapt your website to mobile, but here at Zinc, we make all of our sites fully responsive. This means that we not only minimise load times and clean up content, but we also develop our sites to detect and adapt to any screen size. Especially when your target audience is particularly active on mobile devices or will be making purchases on mobile, it’s a vital part of development.

We incorporate responsive web design as standard, because as a digital agency we know the difference it makes. Here’s why:

The world is going mobile

Worldwide, over 80% of internet users own a smartphone and many even use a device as the primary way to access the internet at home. Mobile internet is a part of our daily lives, and businesses need to make sure that they are adapting. If your customers are coming to your site on a mobile, you need to be able to accomodate them.

Conversion rates depend on device

As more consumers are using their devices to browse, the mobile conversion rates are increasing rapidly. The average smartphone conversion rate has gone up by 64% when compared to desktop conversion rates.

A perfect example of this is Black Friday 2017. Mobile transactions hit a record high as more users took advantage of the deals from the comfort of their own home.

Your SEO ranking will benefit

As of 2017, it was confirmed that the majority of search traffic is on a mobile device, and Google has definitely taken notice. Nobody except Google knows exactly how their algorithms, but load time and mobile responsivity is a known factor. If your site doesn’t accommodate its mobile users, its search engine rankings will be suffering.

As of early 2018, Google will be launching their Mobile-First Algorithm. This means that they will be indexing the mobile version of the internet ahead of the desktop version. Sites that don’t perform well on mobiles w

Mobile/Desktop behaviour differences

Without responsive web design, you could be turning away hundreds of customers. Device users behave differently to those on desktop devices – they prefer not to search for information, scroll less, and generally have less patience for slow loading pages.

If you have high bounce rates and no mobile-responsivity, it’s very likely that you’ll see a great improvement from a site that’s tailored to your mobile users. Seeing as those on mobile tend to spend more than desktop users, it’s definitely worth making your website responsive.

The most important thing to remember for your mobile site is that you are aiming for speed, efficiency and relevancy.

To discuss your website’s mobile responsivity needs, get in touch with our creative team at Zinc Digital today. We offer a full site review to show you exactly how we can help.


This creative insight was written by:

Caitlin Burns

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