Our Flagship Product: Synapse

The Importance of UAT

As a company with an extensive technology department, Zinc Digital have designed, developed and launched a number of apps, portals and websites that included a substantial amount of bespoke functionality. As part of this, we perform extensive testing to ensure everything works the way it’s designed to.

One of the most important forms of testing is UAT (User Acceptance Testing). UAT is the practice of testing the product as an end user, not as a developer. It’s not unusual for individual features and functions to have their own testing, but there can be issues associated with integrating the new piece of software that aren’t immediately apparent. This is where UAT needs to come in.

UAT is the practice of testing the product as an end user, not as a developer. It’s not unusual for individual features and functions to have their own testing, but there can be issues associated with integrating the new piece of software that aren’t immediately apparent. This is where UAT needs to come in. It’s no longer all about functions – it’s about the experience as a whole. Not only are your testers ensuring that everything works the way it should, but they’re making sure that your future users will be able to open the app, take any route and still be able to achieve the intended outcome of the app.

This is an integral part of app development that often gets overlooked or rushed. Without UAT, developers are delivering an app that can’t survive in the real world as it hasn’t ever been tested the way it would be after launch.

If you deliver your app without proper testing, your user base immediately becomes your UAT team. This is a quick way to a very public testing period in which your bugs and UX are picked apart in a public setting. Before long, you have a reputation for a difficult to use app, even if it’s a small part of the functionality that’s causing an issue.

Ideally, your UAT tester won’t have had much interaction with the product. By employing the services of a good UA Tester, you’ll not only be able to find bugs and functionality issues, but make sure that the product you’ve created fits the brief before launch, saving the time and resource you might need in the future to correct any issues. The result is a happier client, a happier end user, and a lift of pressure on your team who will no longer have to perform live fixes with feedback from dissatisfied clients.

The benefits of UAT significantly outweigh the investments. It has been found to save almost 30% of the total project time when the time taken is accounted for, improving your ROI and most importantly, your end product.

Good UAT is a combination of both software performance and human behaviour analysis. It’s ensuring that your technology is able to interact with your intended audience in a realistic way. With good quality software, your user base will naturally grow alongside your reputation. In the end, everybody wins.

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