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The home and garden business is built around the seasons. With spring comes the planting of new bulbs and a spring clean, and with winter comes frost protection and holiday decoration. Just as you stock your shelves to account for this seasonality, you should be considering your digital marketing in the same way.
Anything from the TV listings to the weather can affect your online sales, so always stay aware and ready to respond. Sudden heat wave? You should be thinking about lawnmowers, hose attachments, and outdoor furniture. In a cold snap, it’s time to push frost protection and bird feeds.
Remarketing is a form of paid advertising in which you are able to advertise to your customers who have already visited your site as they browse the internet. Ads are shown over the Google Display Network, which is a collection of websites that allow advertising on their page. This includes YouTube, as well as some of the most frequently visited sites on the internet. The Display Network reaches over 90% of internet users, so you can be sure that your previous customers won’t forget about you!
Remarketing can be used to deliver your customers the product they need, before they realise they need it. By utilising your own industry knowledge, you’ll be able to predict the products that people will be searching for.
Vegetables are the perfect example for this kind of marketing. Many people have a vegetable garden, which will require different planting dates for many of the crops. Therefore, if a customer has already bought a product from your vegetable range, it’s a prime marketing opportunity to advertise other vegetables at the perfect time to plant them.
Gardening is all about working with the seasons. We think your digital marketing should be the same. We’ll help you plan a digital marketing strategy that fits your home and garden business perfectly. Get in touch today for a free consultation.
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