An SSL Certificate
An SSL displays to your customers and to Google that you’re a website that’s secure. It stops anybody being alerted that your site isn’t private, speeds up the site, helps you rank more highly and protects the information coming and going from your address. It’s a vital part of a well-managed website, but is often overlooked. If you’ve got one, make sure you know when it will run out. If you haven’t, it’s time to get one.
Responsiveness
Mobile traffic is making up an increasing number of your visitors – we can say this with confidence because it’s a trend that’s consistent across the internet. The phone is the go-to for a quick, easy search. You want to make sure that your site can deliver the answers that your visitors are looking for no matter what, so if your site isn’t responsive, this should go to the top of your list. Mobive design can come in many shapes and sizes, but the Zinc team recommend you develop responsive (not adaptive, which is tailored to specific screen sizes or a separate mobile URL). This will provide the best experience for a user, whilst maintaining one domain.
That Thing You’ve Been Putting Off…
Maybe this falls into one of the suggestions we’ve already made – in which case, that’s one thing off your list! Every site has a job that’s needed doing for a while but never gets done. What starts out as a housekeeping task becomes constantly moved to the bottom of the list, and then it becomes a problem. Don’t let it get to this point – get the little jobs off the list as soon as you can.
