We’ve all had that awful moment where the computer has crashed and everything is lost. Suddenly, it’s as if everything you’ve been working on for hours never existed.
Now, imagine that for your entire business.
There are many ways that your business could lose the data that keeps it running every day. Cisco’s 2018 Annual Cybersecurity Report tells us that malware is getting more intelligent every day. What’s more, the goal isn’t always simply profit, but the destruction of data. Local authorities and governance are often operating on outdated systems and downloading files from people they don’t know – opening them up to become one of the thousands each year who fall victim to a ransomware scam. It’s not just data and revenue you can lose. Over 20% of the businesses that experience data loss or a cyber attack lose customers.
It’s not simply limited to an online threat. Everything from a fire or flood, theft, or a simple spilled drink could wipe an important computer. This is why, as a business, a corporate backup strategy is vital. A data backup is simply a copy of the information on your computer, from software to files. In an ideal world, as a business, you’d have multiple regular backups that are securely stored in different places (such as the cloud and in an offsite physical copy) so that no event could take down every copy of your data. This enables you to:
Recover data simply
Especially with cloud-stored information, recovery can simply be at the click of a button. This is especially useful for short-term recoveries – open an email you shouldn’t have? Simply cycle back a few hours and you’ll barely be missing anything.
Quickly provide information for audits
Keeping business records is a big enough job without the need to scrape old information together if it’s been lost and then requested. With regular backups, you’ll be able to gain access to everything that’s relevant to a particular time or department by simply scrolling through the years. This is useful for for audits, which can arise following a data breach. It’s also great for taxes and for simply maintaining a line of sight of how your business has progressed.
If you were to lose every piece of business information you have, how long do you think it would take to build that up again? A week? A month? A year? Realistically, it’s unlikely you’ll ever be able to have the same database of information available, but the time it will take you to try to recreate it instead of growing and maintaining your businesses as you could have before is often the end of a business. The downtime it takes to get a business back and running after data loss can be extensive and detrimental.
Do your work once
There’s nothing more frustrating than pointless repetition. Losing the work you’ve already done is a tiresome task that’s completely avoidable with a backup. Even one document could have months of work behind it – now imagine this with every file your business uses on a regular basis. By making sure you’ve got a copy of these files securely stored, you’ll save yourself hours of time and frustration.
Gain a competitive advantage
The main casualty after a data loss isn’t something tangible such as finance or files. It’s trust. Your customers and clients have entrusted you with their information, and you’ve demonstrated that you don’t know how to keep it safe. If you have the ability to bounce back immediately, you’re showing your customer base that you’re reliable and responsible with their personal and sensitive information. If your competitors aren’t so prepared, their customers will become yours.
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