The client already had their branding established, but were looking to refresh the existing website and bring it in line with the awards website that was being designed by the Zinc team. Their red and while colour scheme allowed us to use bold imagery and colour blocking to ensure that the two sites were clearly linked, yet still able to highlight the differing focuses of each.
Within the Awards site, the focus needed to be informative. As it is an inaugural event, it was important to clearly display the key details of the event alongside a description of its goals. We did this using panel-based design, balancing imagery with text to ensure that the information wasn’t diluted.