In our initial talks with The Nest we found that, although their current site was aimed solely at Buyers and Suppliers, they had six key markets that they were hoping to cater to. Their brand guidelines were modern, clean and chic, but their site wasn’t in line with these needs. It offered little eCommerce functionality, and limited information about the true capabilities of the business.
Following these insights, the Zinc Creative Team got to work. The branding supplied had several unused colours that toned beautifully with the neutral greys of their primary brand, so we chose to use these to highlight each of their six essential target markets. These were laid out on the homepage in a grid to ensure that there was a short customer journey for those who knew what they were looking for.