Identify your brand
What do you want to say about your brand? Are you young and fun? Polished and professional? With imagery, you’re able to present your audience with the brand personality from the moment they visit your site. Make sure that you’ve planned out what you’re hoping to convey, then choose the right style of imagery. If you’re going for a casual, youthful feel, make sure you keep things colourful and casual. For a more polished approach, choose darker colours and a sleek look.
To Stock or Not To Stock
This is a big question, but it’s not an all-or-nothing answer. It’s completely fine to supplement your existing imagery with good quality stock photography. Stock imagery can get a bad rap but, used well, it’s a great tool to have in your arsenal. If it’s all you have, we’ll be able to work with you to make sure that it looks great on site.
The trick is to take the time to choose stock imagery that doesn’t look stock. We don’t want clinical office settings with a group of smartly dressed workers and frozen smiles, or models pointing at buzzwords on whiteboards. We’re looking for imagery that illustrates what your website is saying, that fits into your brand, and that fits seamlessly into the other imagery on your site.
If you do have the time and resources to hire a photographer, we’d always recommend this for the clients who have a specific offering. There’s no way to supplement this with stock, especially if you want to show off your equipment, product range, facilities or other things that set you apart from the competition.