Export your existing experiments
When Optimize’s servers are shut down, all your data will go with it. Make sure that you have a record of the data and results from the experiments that you’ve run, so that you’re able to continue to learn from them.
The easiest way to do this is to export the results into a CSV. There you can use it in reporting, or even upload it to a new platform if needed.
Check that your changes are hardcoded
One of the easiest features of Google Optimise was the feature that allowed users to deploy their changes onsite with a click of a button. Although great at the time, using this button doesn’t hard code a change into your site. Therefore, these changes will disappear when Optimize goes offline. If you haven’t already, make sure to log all the changes you have made and pass them to a developer to make sure they’re set in stone on your website.
Research a new platform
If you’re a frequent CRO experimenter, you’ll want a brand new platform to continue your tests. There are many on the market, all with different integrations, features and options. Make sure that you chat with your teams and understand their needs from a CRO platform; if you’ve not got a big technical resource, try to find something that is able to deploy changes without code changes. If you’re a big fan of multivariate testing, make sure that you’re not limited in terms of experiment numbers.
Keep an eye on Google’s announcements
It’s not unlike Google to remove a platform with the knowledge that there will be something better on the horizon. Despite the usage statistics, there could be more from Google in the world of CRO. Always keep an eye on their announcements to see if there’s a bigger and better CRO platform in development. There are even rumours that a version of Optimise will be incorporated into the new Analytics suite, GA4. If this is the case, it’s even more important to download your historical data to be integrated back into Google in future.
