6 Ways To Increase Traffic To Your Ecommerce Site

There are plenty of marketing tactics that we can recommend to help drive traffic to your ecommerce site, but first, you need to ensure users will have a good experience when they land on your site.

There are a couple of factors to consider here including, how simple your website is to navigate, how straightforward is your checkout process, is your website mobile friendly?

You’ll also want to evaluate your business as a whole before investing in further ecommerce marketing strategies. Think about the value and price of your product, where it fits in the current market and your branding.

Only then, should you invest more time and money into driving traffic to your ecommerce site, to ensure the best return on investment.

 

Optimise your ecommerce website for SEO

Any website should be visible online and found in search engines like Google. Plus, it’s free, so you’ll definitely want to invest your time in this before spending money elsewhere.

A key element of a successful SEO strategy is to optimise your landing pages for relevant keywords. This is how you’re going to appear in search results and reach the people that are already looking for your product.

Content marketing is also an effective way to answer people’s questions and target question based search queries, becoming a knowledge hub for your potential audience and building their trust.

Other important elements of an SEO strategy include; technical SEO, link building, outreach all to fall in line with Google’s recommendations and give your site the best chance of being visible online. At Zinc Digital, Organic SEO is one of the key services we provide and we’ll even offer you a free SEO audit.

 

Run paid ads

Paid ads guarantee that your product is seen online, but it’s important to make sure it’s being seen by your target audience in order to get the best return on investment.

Google Ads

Google Shopping Ads are a popular choice for ecommerce businesses, ensuring your product is seen by people specifically searching for it, without them having to know your name yet and encouraging them to go onto your website and look around if your product catches their eye.

Keywords are essential here too as you want to appear for the relevant terms, as well as high quality imagery and good price point.

You’re more likely to be catching a consumer in the research phase so you have a chance to compete with other businesses offering the same or a similar product.

Social Media Ads 

Running social media ads on Facebook, Instagram and even TikTok offers excellent exposure with more specific targeting. Typically, you can select a number of characteristics, interests or demographics and your ad will be pushed to these people.

However, social media is a highly saturated place, you need to make sure that you stand out with eye-catching imagery or graphics.

Organic social media

Like organic SEO, a social media page is free to set up and can offer great exposure, if executed right.

As an ecommerce brand, you’ll likely already have a collection of professional imagery you can utilise on social media so you’re already one step ahead. However, try to also invest time into capturing content specifically for the platform. For example, reels showing your product being used and more lifestyle focused content. UGC creators and influencers are also great assets to connect with your target audience and increase exposure.

If people discover you on social media first and like what they see, they are likely to click through to your website. If you’re running ads or potential customers discover you elsewhere, it’s often a place people will go during their research phase to check your credibility so it all goes hand in hand!

It’s also a valuable tool for building community, credibility and trust with your audience. It can take a little longer to build up but it’s worth having a strong social media presence to further showcase your brand and product.

 

Email marketing

Email marketing is a powerful way to build a community and loyal customer base, promoting your products to a more engaged, exclusive audience who have opted in to hear more about you.

Regularly sending out emails to share business updates, new product launches or exclusive discounts will encourage people to visit your website and eventually make a purchase.

Emails can be extremely saturated so again, you need to stand out and give people a reason to stay subscribed, open your emails and actually read them.

 

Offer an incentive

Offering an incentive or sense of urgency is a great way to get people to your ecommerce site.

Running a competition that encourages email sign ups, offering a small free gift alongside selected products, running a flash sale or offering a discount can all encourage people to your website. In turn, they’ll be more likely to make a purchase and even become a returning customer if they have a positive experience.

 

Monitor your performance

Tracking and monitoring all of the above and your general website performance will help you figure out what works best for your business.

Use tools like Google Analytics, Google Search Console, and social media’s own analytics dashboards to check in on your performance. Make this a regular habit and ensure you know what your return on investment was and which strategies got you the best results.

It’s important to understand that not all these tactics will work for every business, nor will every business have the time and money to invest into every single one.

A multi-channel approach, prioritising what makes most sense to you and your business is what we’d recommend. Consider factors such as whether you’re looking for long or short term results, whether you can spare the hours in your team to do this or need to look externally and will you get a good return on investment.