Digital Performance
Many large businesses will start planning their Christmas marketing campaign as early as the summer. Smaller businesses tend to plan a little later but it’s likely you’ve had in mind how you will market your business over the Christmas period by now.
The latter part of the year is extremely busy for retail brands, with the craziness of Black Friday then it’s full force into Christmas.
If you’re yet to finalise your Christmas marketing plans or need guidance on how to navigate this time of year, we’ve got you covered!
Share gift guides
People are always looking for gift ideas for their loved ones that are tricky to buy for. Putting together a gift guide in the form of a blog or social media post is a great way to capture a shopper’s attention and provide a solution.
If you offer a unique product, shout about it! The people that already have everything are the hardest to buy for.
Smaller items for stocking fillers and bundles are always great to push at this time of year too, as well as gift cards.
Offer free shipping
If you can, offering free next day delivery will make you stand out as a go to option for those last minute shoppers.
Christmas shopping can be stressful, make the process as easy as possible.
Tell your story
Emotional connection through storytelling is an excellent way to capture consumers this festive period. If people can connect to your brand, they’re more likely to buy from you. Consider your audience and how you can connect to them at this time of year in any of your messaging.
Partner with a charity
Whilst Christmas is full of fun and celebration for many, there’s people that struggle at this time of year. The homeless during the colder months, those that aren’t able to afford expensive gifts and those that have lost loved ones.
Partnering with a charity is a great way to give back and help others do the same.
Spread the festive joy
The festive period is meant to be a joyous, uplifting time so people want to see happy, uplifting content.
Whether people are fans of Christmas or not, there’s no harm in spreading a little festive joy. Make people laugh with funny trends, create enticing festive visuals, offer small discounts or free gifts where possible.
Run a festive competition or giveaway
Running a competition or giveaway during the festive season builds momentum and encourages interaction with your brand. You could giveaway one high value prize or a selection of mini prizes in the lead up to Christmas like an advent calendar!
Think beyond Christmas
Don’t forget about the post-Christmas craze! With Boxing Day and New Years Eve coming shortly after, the demand for shopping and sales doesn’t end on the 25th.
Boxing day is a popular day for sales, where people want to spend their Christmas money and take advantage of a good deal. New Years Eve is just a week after Christmas too so if you sell clothing or accessories, be ready to help your customers secure their NYE outfit!
Most importantly of all, enjoy it! Christmas can be a stressful time for businesses, especially those in retail. Planning ahead will help the festive season run smoothly so you can take a little time to enjoy it yourself too.
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