From school friends to successful business partners – Zinc Digital’s Story

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At Zinc, we’re pulling out all the stops to celebrate our 20 years in business. We wanted to start off honouring our roots by sharing the story of how Zinc Digital came to be. 

At the heart of our business are co-owners, Joe Zielinski and Paul Coverdale. Many of our clients will know them well, with some of our long-standing clients having been with us right from the beginning. Joe and Paul met some years ago, at Wellingborough School, where they became fast friends. Following some time following their sporting dreams – with Joe winning three national golds in gymnastics and Paul playing cricket for Northamptonshire – they joined back together. Joe founded a digital agency in their home county, and Paul joined five years later. 

We started out in the garage, and are now a 20-strong team headquartered in Little Houghton. With hundreds of clients across Northamptonshire, the UK, and even further afield, we’re committed to the same things we were built on: launching state of the art websites, creating bespoke software and supporting companies to embrace all things digital to grow and expand. We’ve also been able to diversify, creating a sister company in Zinc Systems, as well as build on the services we offer. 

Joe told us: “Over the years, we’ve navigated an ever-changing digital landscape, embraced new technologies, and remained committed to providing an exceptional service to our clients. This birthday celebration is not only a moment to reflect on our journey but also an opportunity to thank our clients, partners, and dedicated team who have been key to our success.”

Paul added: “We work with organisations nationally and are particularly proud to be working with and supporting so many Northamptonshire based organisations. The talent and innovation here in our local community is incredible, so we want to mark our milestone birthday by sharing our successes and showcasing the exceptional work and growth of our local clients. Over the next 12 months we will be throwing a spotlight on many of our amazing clients, all of whom have embraced the digital world to facilitate their growth and success. We can’t wait to share these stories – from well-known international brands to lesser-known local success stories – keep an eye on our website.”

With our roots strongly in Northamptonshire, we hope to continue supporting local businesses with top quality digital services. 

Our story has now been featured across iconic local news platforms such as the Northampton Chronicle & Telegraph, as well as Business Times! 

Keep track of our 20th Year Celebrations through 2025

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