Website Design Trends For 2025

Your website design is your customer’s first impression. 

Branding and design is incredibly important in business as it’s what people see first. Half of the work nowadays is capturing the attention of your target audience in a highly saturated digital world. If you can draw someone in with your branding and design, you’re half way there to them becoming a paying customer. 

Website design trends are constantly changing and evolving. In the current digital landscape, you can’t expect to create a new website and not have to update it for 10 years. You need to be regularly updating your website to keep up with customer demands and digital trends, and stay ahead of the game. 

This doesn’t have to mean a complete website redesign every other year. But, making regular tweaks, adding new features and constantly improving your user experience will keep your business current and your customers engaged. 

Let’s take a look at the top website design trends for 2025…

Full page header 

You may have noticed more and more websites are offering high quality visuals in the form of full page headers that take up the whole screen and capture your attention as soon as you land on the website. 

Whether this is an image or a video, it’s a great way to showcase your product or service first hand. It also allows you to convey your message in a more impactful way that just text on a background colour. Plus, if it’s a video, it should hold the attention of the user for longer, meaning they spend more time on the site.

Just be aware that large images or videos can slow your site down, and take the necessary actions to improve this.

Improved UX 

In 2025, great user experience (UX) is everything. Users don’t have the patience for slow websites or clunky design – and it could even push them to go elsewhere if they experience this on your site.

To ensure you offer an excellent user experience on your website, cover these basics;

• Fast, responsive mobile-first website – your site needs to load quickly, be responsive and optimised for mobile as a basis of good user experience. This way, the user won’t experience any frustration that could cause them to bounce off your site before even learning about your businesses.
• Easy navigation – finding your way around a website should be easy. Create a simple menu and link to your key pages on your homepage too.
• Clear call to actions – your website should offer multiple contact touch points, making it as easy as possible for the user to convert or get in touch with you.

These are just the basics. For the best user experience, your website should also be secure and accessible with consistent design, clear messaging and high quality content. 

AI Chatbots

Chatbots now contribute to 39% of all communication between a business and a consumer (Comm100, Live Chat Benchmark Report 2024), and can significantly reduce response times and improve customer service. If your website doesn’t yet utilise AI, especially with a chatbot feature, this year is the time to consider adding this and reaping the benefits. 

When visiting a website, people want answers to their queries fast. Whilst it can’t replace the effectiveness of human contact when raising an issue, it can certainly help users feel satisfied that their initial question has been answered, or at least acknowledged. 

Chatbots provide communication at all hours of the day, including evenings and weekends when staff may not be around to address a query or issue – increasing customer satisfaction. 

Micro-interactions 

Micro-interactions refer to the subtle movements or animations that appear on a website when taking certain actions. This could be a button or icon popping up as you scroll or an animation or colour change when you click a particular button. These responses help create a memorable experience for the user, keeping them engaged and providing visual feedback.

Don’t underestimate the power of these small features and interactions on your website in 2025!

Storytelling 

Is your website telling a story? In recent years, storytelling has become a powerful marketing tool to capture people’s attention and evoke emotion to encourage a purchase or conversion. 

Utilise your brand message and journey to connect with your audience. Visual ways to enhance this include parallax scrolling, a popular technique where the background of the site moves at a different pace to the foreground. This will also sometimes involve more of the website being revealed as you scroll. This engages the user, guiding their focus to a specific area of the page and telling a story as they scroll.