Using a full-service approach to elevate Adrenaline Alley’s digital strategy

Adrenaline Alley had been using their existing website for years, but it was no longer able to handle the users trying to book using the platform. What’s more, they lacked insight into the best way to reach and bring in new customers, but didn’t want to invest time and money when their site wasn’t performing.

They asked us to help with bringing new customers to the site, improving the way the site looked and functioned, and to build a brand that fit their target demographics in order to maximise the potential that the charity has as the largest urban sports venue in Europe.

Adrenaline Alley needed guidance, so we began working with them in a consultancy capacity to ascertain their target audience, and how best to appeal to them. We found that, although the average visitor is under 18, there were significant influences from parents, schools and communities. For this reason, we began work on a rebranding, a new site, and an updated booking system. We then began a paid search campaign based on Google Grants, providing charities £7,300 of free advertising spend. We used this to build brand awareness and spread the valuable message that the charity has to share. With an ongoing creative retainer, the marketing efforts were accompanied by bold, eye catching graphics.