Creating a brand and website to help Verditer Consulting provide organisations with more effective pay and reward for their employees.
Verditer is an independent reward consultancy that supports organisations of all sizes to design clear, fair and transparent pay and reward. Services include development of reward strategy, conducting pay benchmarking, bonus scheme design, and gender pay gap reporting. This enables their clients to nurture good talent, drive performance and gain a competitive advantage.
CLIENT
Verditer Consulting
SERVICES
Branding, Web Design
INDUSTRY
LOCATION
Hitchin, Hertfordshire
Project Brief
Verditer came to Zinc Digital with a brand and site that no longer suited them. They felt that they weren’t being represented at their best, and the results from the website weren’t where they wanted. The founders wanted to work alongside us to create a new brand and a website that performed.
- Drive leads and enquiries
- Increase brand awareness and online presence
- Provide essential information to potential clients with ease
- Present Verditer as a safe, thoughtful and forward thinking company
The Challenge
Verditer’s name is a reference to a soft teal colour, which formed the core of their branding. We all agreed this was key and needed to be kept, yet the Zinc team needed to find a way to use complimentary colours to set Verditer Consulting apart from other blue-toned businesses.
Don’t limit your challenges. Challenge your limits.
The Solution
The team set to work getting to know Verditer, their brand, and the values they held. We knew we needed something clean, strong and modern to reflect the company’s approach to their work. Once the brand had been solidified, we turned our efforts to applying it to a website design. The previous website had been around a little while, and had begun to lose focus in the way it was structured. The team wanted to make sure that it was clear and easy to navigate, so that potential customers would understand the nuances of Verditer’s work.
- A strong modern brand
- Bold colour palette
- Fully responsive brochure website
- Clear navigation & structure
Company Rebrand
The client was looking for a clean and modern brand which reflects Verditer’s friendly nature and professional service. Zinc retained Verditers’ core teal colour and introduced complimentary mint and gold accent colours to set them apart, showcasing the trust Verditer instils in their customers.
New Website
Zinc designed and built a sophisticated website with a fluid approach utilising white space ensuring users visiting the website can navigate quickly and easily to the information they need. We incorporated elements from the new brand identity into the new website, applying the strong keyline to highlight key content. We’ve combined a soft colour palette with personable lifestyle photography so both corporate businesses and not-for-profits could approach Verditer with confidence that they could support their reward goals.
Website Migration
Working with Verditer's SEO consultant, the Zinc SEO team supported the necessary SEO migration actions to ensure a smooth transition between the old and new websites. The Zinc team performed regular site audits to prevent 404 errors, broken links, and implemented the meta-data provided.
The Results
Verditer were delighted with their new branding and website. They told us: ‘Zinc Digital have been a great partner for this and helped us with some new branding as well as creating a fresh new website. The Zinc team has developed something we're really proud of!’ Almost as important as the client feedback is the numbers. When we looked at the results from the Verditer website compared with the previous year, we saw that users were spending an incredible 1031% more time on the website, and there were 154% more events on the site. This tells us that users are spending more time, taking more actions, which led to an improved conversion rate.
1031%
increase in average engagement time
16.9%
increase in conversion rate
154%
increase in events onsite
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