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Gamification

Innovation, engagement, creativity

Gamification

 

Are you looking for an innovative way to engage customers?

Gamification involves the creation of games and apps to capture users and encourage them to remain on your site. Gamification is an indirect approach to create a loyal, returning audience.

Improves traffic

Gamification gives your customers a great reason to return to your site regularly. They may want to beat their high score, challenge their friends, or just kill a little time. Whatever the reason, your website is getting more traffic and you are gaining an audience.

Increases awareness of your brand

Games are a social tool. Users will tell their friends and share their achievements online. Your game will give your users a reason to talk about your brand, which will bring more users and spread your message further.

Build a reciprocal relationship with your audience

Modern marketing is all about building a relationship with your audience, whether it be through social media, content, or direct marketing. By offering your users a chance to have fun, you're building a relationship with them that will encourage them to buy from you in the future.

It can be tailored to your business

Gamification offers many avenues for many different industries. It has been used to great effect in Fitness, Military, Retail, and FMCGs, with the freedom to build a game to fit both your and your customer's needs. Gamification is a flexible marketing solution that can work for many sectors, allowing for creative promotional opportunities and a novel way to share your brand's story.

The best thing about gamification is that it's still new. For this reason, it's very effective; users don't feel that they're being marketed to. Your customers will have fun whilst bringing traffic and allowing you marketing opportunities.

For more information on Gamification, have a look at our work with Ericsson (here), or contact us using the form below.

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