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Inbound Marketing and Lead Generation

Turn your current website into a lead generation machine

Inbound Marketing and Lead Generation

 

Have you invested in your site, but are not getting leads?

Your website is your online business card, and in order to encourage visitors to learn more and convert their visit into a sale, it needs to be optimised.

Inbound Marketing is the practice of encouraging users onto your website, and Lead Generation is the process of converting visitors into potential customers. It’s one of the most cost-effective forms of marketing, costing an average of 61% less than outbound marketing. Zinc can help you with:

Content creation

One of the best ways to encourage visitors to your site is to invest in quality content. Choose something that suits your business; such as a company blog, shareable videos or online guides. Consider using high quality gated content, in order to use your content as a tool to capture contact details. Content invites customers in, and can establish you as an authority in your industry.

Website optimisation

Your website needs to have a focus on Lead Generation. Your layout should be user friendly, making it easy for visitors to find what they need. Ensure that your contact information is easily accessible, you make good use of Calls to Action, and that you are using case studies to your advantage.

SEO and Social Media

Your social media and SEO both contribute to your inbound marketing. Without these, many customers wouldn’t be able to find you. Organic forms of marketing such as these are an important part of lead generation.

Inbound Marketing and Lead Generation requires many different skills and specialties. Save time and money by using the services of Zinc’s team of designers, website builders and marketing experts.

Zinc's Digital Marketing team can turn your current website into a lead generation machine - find out how with a free 1 hour consultation. Contact us today to find out more.

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