Why Your Business Should Be Using An App | Zinc News
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Why Your Business Should Be Using An App

21st May 2018

In business, innovation is the name of the game. Being the hundredth person to become part of something doesn’t make the same impact as being amongst the first. That’s why we love being a part of the technical transformation - working with companies to create something that will help them be a part of the future.

In almost every business, there is room for technical innovation. There are processes and functions that could be digitised in a way that would revolutionise the way that you work. In many cases, this can come in the form of an app.

Developing an app allows you to be a part of the most important change in the technology industry at the minute: the Internet of Things. Technology is becoming increasingly mobile, and your business could be developing alongside it.

There are a lot of reasons to begin developing an app - could this be yours?

Value

As a business, your primary objective should be to provide your customers with what they need. Providing a service of value is the best way to ensure loyal, happy customers who always come back to you. An app adds value through ease of use, digitising a process such as collecting loyalty points, ordering products, or sending information. The result is happy customers, more downloads and more conversions. Internally, value can be added alongside the speed and efficiency that apps offer.

Visibility

The modern user has a short attention span, so the more visible you can be to them, the better. An app allows you to be always accessible, in the event that a user needs to use your services. What’s more, a presence on their mobile device will make you a familiar name to your audience, ensuring that you’ll be a recognisable and trusted name to them. There are 2.53 billion smartphone users in the world - why aren’t you making sure that your business is operating where they are.

Engagement

With an app that’s built well and targeted accurately, you can make an enormous improvement on the engagement your business has. By being on a device, you’re already in a more social position. Mobile apps offer a more confirmed lead, as your user has already had to download the app itself. Following that, they’re more likely to take the actions you’re hoping for, as the layout of a mobile app enables you to drive targeted action far more effectively. If this is social sharing, the ability to swap quickly to a social network such as Facebook or Instagram will help you get a far better return than traditional desktop sites.

Connect & Learn

The digital age has brought something truly valuable to companies: the ability to connect with your customers in a way that wasn’t possible before. With an app developed to your specifications, you’ll be able to gain the insights you need - how it’s being used, what’s being underused, the regions it’s doing well in. All of this can be collected and used to fuel your future decisions.

The world is mobile - so why isn’t your business? Talk to our technology team today about your needs and we’ll be happy to help.

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