Zinc

Google: the one stop shop

As a sales tool and an advertising tool rolled into one, Google Shopping is a must-have for e-commerce and B2B companies alike. Your brand is placed directly in front of a searcher looking for a product just like yours.

Make Google your shop window

Display your products in the first place your customers are looking. With the opportunity to set yourself apart with bright imagery, 5 star reviews, promotions and branding, Google offers retailers the perfect platform.

With a top placement on a Google search, a simple Call to Action button, and an effective bidding strategy, your products are in the perfect place to increase sales and impressions.

Technical perfection

Of all the forms of paid ads, Google Shopping requires the most technical knowledge. It requires an optimised product feed to be compiled and configured. Our Google Certified team work with our in-house developers to provide this to you, ensuring that it’s ready to work with the ad platform to deliver your product listing ads.

We’ve got the knowledge to analyse your ad performance, increasing the relevance and targeting the best audiences to maximise your conversions.

Insight & action

Google Shopping allows you to manage your products and the way you sell them easily. You’re in full control of what potential customers see, with the ability to boost products when it’s the right time for you, and redirect focus when you need.

With an expert team behind you, we’re able to make sure that your business has the best strategy to achieve the goals that you set. We’ll make sure it’s bringing you the return on investment and the sales that you need.

Google Shopping should be a part of any effective e-commerce marketing strategy

E-commerce takes a team of experienced professional marketers to work towards success. We’ll ensure your brand is seen everywhere your customers are looking.

Google Ads
Google Shopping
Google Analytics
Google Data Studio
YouTube
Facebook

How can Google Shopping help my business?

Work with the best

We’re a Google Partner, which means that we’re approved by Google as experts in their platform. What’s more, our certification in Shopping ensures we always know the answers.

Focused on return

We know what you’re looking for when you come to us. Your Business needs to sell profitably, so we’ll make sure your account has the best Return on Investment possible.

Measurable results

We’ll show you just how your account is performing and what actions we’ve done and be doing each month. You’ll know it all from the bidding strategies we use to the KPIs we’re monitoring.

Able appointed Zinc as our search management partner because of their reputation for technical competence, since ably demonstrated. We have found Zinc unusual because they have taken time to understand our business, its seasonality, the demographics of our customer database, our best selling products by month etc. This understanding informs their work with us. They collaborate closely with our in-house marketing and technical team to coordinate and integrate their work with our other campaigns to deliver the best results across the board. They take time to understand our short, medium and longer term business objectives and suggest to us way to deploy emerging search opportunities to help us achieve these goals.

Richard Wainright-Lee - Director, Able Direct Centre Limited

Looking for a way to increase your sales and visibility?

    Other Paid Search Services

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    Display
    Social paid search ads
    Remarketing
    Shopping
    Partnership programmes

    Take a look at our latest work.

    See the impact that Google Shopping has made on our current e-commerce clients. View all work here.

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