Zinc

Become a local hero

Local SEO is the practice of optimising a site, or part of a site, for the local area. With a huge percentage of searches showing local intent, without optimising your digital profile for local search, you’re missing out on leads.

Take up space

One of the best tools available to a local search strategy is a Google My Business page. What began life as a map point on Google is now a place to communicate directly with your customers to give them the information they’re looking for. Your address, opening hours, phone number, news and more are all on the front page of the internet.

Google My Business is a must-have for any company hoping to be found in their local area, or to improve brand awareness further afield for their business’s location.

What + where

Content is one of the most important factors in SEO, especially in a local SEO strategy. By optimising your site for the right keyword structure, including what + where keywords, you’re ready to show Google and your local customers that you can deliver exactly what they’re looking for.

Our in-house content team are Google certified and SEO trained, ensuring that any content we supply is written with your rankings in mind.

Local customers, looking now

If your business operates a local service, the time and energy spent on a national campaign is largely wasted. A local business needs a local approach to their marketing. With the right strategy that’s focused on your target areas and the services you do best, you’ll be able to connect with customers who are nearby and looking for a business like yours.

Research has shown that 72% of people who perform a local search will visit a retailer within a day. If you’re looking for local customers, a local SEO strategy is your best option.

We only work with the best platforms around

To enable us to see everything going on with your site, inside and out, we’re certified in some of the most powerful platforms available.

How can local SEO help my business?

A balanced approach

Good SEO strategies consist of both on and off page actions. For a local SEO campaign, we’ll combine improvements on your site with link outreach offsite.

Always improving

We make sure that we’re always analysing and monitoring your site’s performance. You’re always in the loop, and we’re always aiming for ongoing improvements, every month.

Customers on your doorstep

No more wasting time with enquiries that aren’t in your service area. You’ll get leads from your targeted areas, improving your chance of a conversion.

Ready to start hearing from customers in your area?

    Other Organic Search Services

    On page
    Off page
    Local
    Penalty management
    Partnership programmes
    Consultancy

    Take a look at our latest work.

    We’ve achieved exceptional results for clients looking for local customers. View all work here.

    Teach Northamptonshire

    2350%

    increase in onsite account registrations

    Teach Northamptonshire are an initiative tasked with reaching teachers in the Northamptonshire...

    View full project

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