Zinc

Influence and authority

Off-page SEO is all about how your site interacts with the world around it. Does it have links from trusted sites, mentions on social media and reliable information online?

Playing by the rules

There are a lot of ways to practice SEO. There’s Black Hat, which uses underhand techniques to manipulate the algorithms, then there’s White Hat which follows Google’s best practice for an ethical, more sustainable solution. Black Hat techniques include buying links, stealing content, and keyword stuffing. These practices, when noticed by Google, result in an immediate penalty.

It’s our agency policy to use only White Hat techniques. We don’t think it’s worth the risk of a Google penalty or giving your site users a bad experience. Our Google certified team is always working to optimise your site in a way that’s going to work for the long run.

Reaching out

The best way to get a link that will make an impact is through outreach. This involves your SEO team researching and reaching out to sites whose users would find you valuable. We’ll then request a link in the way we feel is most relevant; this could be a blog post, contact details, or replacing a broken link.

This develops a strong, natural link profile that shows the search engines that you can be trusted. It also helps direct potential customers towards your site, building referral traffic.

Citations & Reputations

Off-page SEO isn’t all about links. It’s about how your reputation online and the information that Google sees about you. If you’ve got old addresses or phone numbers, it can work against you not only with customers but with your search rankings.

As part of our off-page SEO services we’ll build quality citations and ensure that the information about you online is correct. This helps Google know that you’re trustworthy, and which information to show about you.

We use industry-leading tools

The Zinc SEO Team are able to analyse and audit every part of your site and link profile using powerful SEO software.

How can off-page SEO help my business?

The strongest links

We know the power of a good link, so we’ll only ever source them from sites and contacts that we trust. We complete extensive checks beforehand, and we certainly don’t buy them.

Built to last

You’ll reap the rewards of off-page SEO for months and years to come. A good link profile develops over time, and offers long-lasting benefits for your business.

Open sesame

With outreach, we think that honesty is the best policy. You’ll get monthly reports from us as standard, and you’ll know the sites we’ve approached each month.

Ready to work with SEO professionals that you can trust?

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    SEO can work for businesses of all sizes. See the great results we’ve achieved for our current clients. View all work here.

    The Qube

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    As a supplier of modular buildings to both the commercial and domestic markets, The Qube wanted to...

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