If you’re hoping to bring your UX offering towards a thought out, seamless journey, start with the most important tenets of UX design.
Find your focus
There’s nothing like a confused goal and no structure to distract an audience. Determine what goods and services you provide and stick to that. Then work out what’s the best course of action for a visitor to take, and work towards guiding them to one thing. With ten different ways to convert, your messaging is muddied and your users won’t know what to do.
Be mobile responsive
We all live busy lives, so it’s only natural that more people are accessing websites on the go. Not having a webpage that is optimized for phones and tablets will reduce your chances of success. If you haven’t looked into responsive web design yet, find a way to add it into your existing site as soon as possible. It enables your users to have a great experience no matter what device they’re using.
Make it easy for your users
Important information and contact points need to be quick and easy to find. A poor user experience is one that forces your customer through page after page in search of the information they’re looking for. By knowing your customer, know what they’re usually looking for and make sure it’s front and centre. The same goes for any action you’d like them to take – nobody fills in a form that they have to trawl through ten pages to find, or that asks for way too much information. Keep it simple and you’ll reap the rewards.
If your forms can always be found in your footer, a client will know exactly where to go when they want to contact you. Similarly, if your pages all begin with a similar layout, your user experience is far better than if every page seems like opening a new website. You can refine your colours or information, but the best user experiences are those that find an effective method and offer it consistently.
Do A/B testing
Do you have a website that’s been carefully created to meet the needs of the average user? If so, it’s time to give your page a trial run. Have visitors access different versions of your website. Once they’ve become comfortable with navigating the links and reading the content, conduct a survey. Find out what they liked and didn’t like, and then update your site accordingly.