When they came to Zinc, Cesca was looking for a fresh start. Although their new site wasn’t old, they didn’t feel that it suited their target market. They were looking for fresh, fun, and colourful, but they didn’t want to lose the appeal of their previous B2B markets either. It’s a fine line to tread, keeping things professional yet fun.
Our designers wanted to declutter the site and move to a design that highlighted the most important thing: the product. We decided to keep things clean with a neutral background to ensure that the colours of the products really popped, then widened the site width to make sure that the imagery was front and centre.
Once the designers had finished their work, our developers set to work building the site from the ground up. Due to the move from Magento, the client worked with our developers to upload all of the product imagery and details ahead of launch to prevent any drop in service. By using the WooCommerce platform, the client is now able to go in and add new products easily, as well as using the bespoke offers and vouchers that our developers added to the site.