Google Search Console has brought back request indexing

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Design, Digital Performance

SEO Specialists across the world are all dependent on one thing: Google. Though other search engines exist (and can be incredibly valuable in the right circumstances), we all know that Google runs the show. That means that when Google decides to pause something or update something, marketers everywhere have to change the way we do things to accommodate. One such thing has been the suspension of the Request Indexing tool in Google Search Console. 

One of the key tools in an SEO marketers kit is Google Search Console. This is central to any technical SEO strategy; essentially a way to see exactly what Google sees when it crawls your site. It shows us when there’s a broken link where there shouldn’t be, if your site is performing as it should on mobile, and how often Google is coming back to the site. It also features a very useful tool: Request Indexing. This tool is a way to inform Google that something is new on the site, and that they should send a crawler to the site to push that change into their search results. 

Without this, updates to sites can take days, if not weeks, to appear on searches. Google usually sends its crawlers to the site based on how frequently it’s updated (which is one of the reasons that we always recommend a site news section), so a site that’s being relaunched after a long period of inactivity would have to be launched with the caveat that we wouldn’t be able to guarantee a quick appearance in search results.  

The tool was disabled on October 14th 2020 for ‘infrastructure changes’. It returned to our screens on December 22nd, so that was 69 days for our SEO team without something that they’d usually use daily. We’re now delighted to be able to say to our clients that all new sites will go back to our usual process to make sure that they can be displayed proudly in search results.

The impact of this tool returning comes back to help our new website clients as well as our ongoing SEO clients, who will no longer have to wait to see the effects of the work we do! 

If you’d like to chat with SEO specialists about how Google sees your site, and how to improve it’s impact online, Zinc Digital can help. We’ve got a Google qualified who care about gaining impactful results for the businesses we work with.

If you’re interested in working with a SEO team that knows their stuff, speak to Zinc

We’re experienced, passionate, and we can’t wait to hear from you.

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