Zinc

Regaining rankings, recovering your site

Google Penalties occur when a site is thought to have violated the Google Terms of Service or algorithm requirements. Until the problem is solved, your site will suffer from poor rankings and low traffic.

Algorithmic Action

Google’s algorithms are the digital guidelines set by Google to ascertain what should and shouldn’t be ranking. Sometimes, these will be updated, and tactics that used to work are not only no longer effective, but against the rules.

Panda, which looks for duplicated or low-quality content, and Penguin, which penalises low-quality and irrelevant links, are the most common algorithms to cause penalties. If your site has used these tactics in the past, it’s at serious risk. It will take a professional, methodical approach to solve a penalty of this kind.

Manual Action

To ensure that nothing slips through the net, Google has a team of people analysing sites for violations of their terms of service, especially those from Black Hat SEO tactics. If you have a manual action, it means that a Google employee has been on your site and found it to be an infraction.

Manual actions can be amongst the most punitive, with some sites being entirely removed from the index until the issues are resolved. It can take an extensive overhaul of the site to be lifted.

Never automated

Some agencies use automation to try to get a Google penalty lifted. The way we look at it, it’s often shortcuts and poor practice that got the site penalised, so we always make sure that our recovery is done by our Google certified professionals.

We want to make sure that your recovery is done properly, with a comprehensive site audit and a long-lasting solution on every page. When it comes to Google, the right way is the only way.

We’re specialists in Technical SEO

The SEO team use industry-leading platforms to support our work. With them, we’re able to assess and analyse your site on every level.

Why choose Zinc for Google Penalty Recovery?

100% success rate

We’ve never met a Google penalty we couldn’t fix. Our team are technical SEO specialists, and know exactly where to look for a full solution.

High maintenance

We offer ongoing support as standard following a penalty recovery to ensure that we can monitor and solve any unforeseen issues.

No stone unturned

As part of your penalty recovery, we’ll complete a full audit of your site and links to make sure that there’s no further risk to your site.

Looking for an expert to solve your Google Penalty?

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