Social paid search ads

Don’t miss out on the billions of customers using social media

Social Media is where brands and customers meet. With paid advertising, you can make sure that the right people are seeing the content and messages that you want them to, reaching audiences exactly where they spend their time and money.

Facebook

Around 80% of UK adults are using Facebook. From a marketing point of view, this is invaluable. You’re able to develop an audience based not just on what they might search, but the things they show interest in and interact with on a day-to-day basis.

Facebook allows you to create an ad specifically for a targeted audience and goal. Combined with the knowledge of our social advertising experts, you’re perfectly placed to deliver a precise, effective marketing strategy to a valuable audience.

Instagram

There are more than a billion active users on Instagram. It’s become the perfect place for brands to show a softer side, showing their story and putting an identity behind the name. It’s got excellent engagement with brands for this reason. Operated from the Facebook platform, and therefore benefitting from the same exceptional targeting abilities, Instagram shouldn’t be missed.

Offering a visual, interactive ad format, you’re able to reach and connect with your audience on Instagram in a way that’s not possible anywhere else.

Social Ads aren’t just for the B2C audience. With LinkedIn, your advert could land on the desk of some of the most important decision makers in your market. With precise targeting for industry, job title, location and business size, you can create an image of your perfect customer and LinkedIn will help you find them.

You’re able to choose a style and positioning that suits your goals, and our expert team will ensure that you have a unique strategy that’s made for success.

See your brand on the major social media networks

Depending on your target market and goals, there’s a social media platform that suits your business waiting to be utilised.

Facebook

Instagram

You Tube

Google Ads

Google Shopping

Google Analytics

Google Data Studio

How can social media advertising help my business?

Don’t wait for them to find you

A B2C audience spends around 12 hours each week on social media. Want their attention? You should be advertising where they spend their time.

Your ad, your way

From video and imagery to in-feed shopping, social allows for creativity and flexibility when it comes to the format and feel of your advertising.

A captive audience

Social is all about communities, which enables us to go above and beyond keywords. You’re able to target characteristics to discover and market to your ideal customer.

Having worked with Zinc on a range of projects (large and small) over the years, I am confident re recommending their work based on capacity to deliver results in paid advertising (Google & Facebook) to a high standard and on schedule. They are genuinely lovely people, great to work with and I have no hesitation in recommending his expertise in search, remarketing & social to colleagues.

Kate Dent - Managing Director, Teach Northamptonshire