Zinc

Build on a strong foundation

A good SEO strategy begins on-page. Every piece of code, word, image and link on your site is telling Google what you do and how to rank your site. With on-page SEO, we’ll analyse and improve your site to Google’s best practice standards.

We’ve done the homework for you

There’s more to SEO than keywords, but it’s a good place to start. As a standard, we conduct extensive research into the keywords you already use and the ones you should be using. It could be that the keyword you’ve based everything on isn’t the best one for you.

Once that’s done, there’s a full site audit and in-depth competitor analysis to do. This way, you can be sure that we know your site and your industry inside and out. We’re then equipped with all the data we need to create a comprehensive on-page strategy.

Optimised, Inside & Out

We’re experts in Technical SEO. Our work starts in the code of your site, analysing the way it’s built and looking at it through the eyes of a Google crawler. We use H-tags, alt-tags, schema markup to refine the way your site is built, then look at content updates to optimise the words you’re using on-site.

We consider a technical SEO approach to be the best approach. Working to Google’s best practice, we ensure that your site has everything that Google and other competitive search engines are looking for in a high-ranking site.

An expert opinion

Our entire SEO team is certified by Google to supply a service that’s effective and adherent to Google’s best practice. We’ll be proactive and make sure to always be honest with you about the actions taken on your site, and the reasoning behind it to ensure you see value in our actions.

You’ll receive regular reports that keep you in the loop about what’s happening and when, so that you can ask questions and get a clear, straight answer.

The SEO Marketer’s Toolbox

We’re certified and experienced in the use of industry-leading tools to help us analyse and improve your website.

How can on-page SEO help my business?

High visibility

90% of people don’t get to page two of Google. Every day you’re without SEO, you’re missing out on traffic and conversions.

Long-term improvement

With SEO, the seeds you sow now will reap rewards in the weeks and months to come. You’ll see the benefits of improved conversions and increased ROI over time.

Face the competition

Want to know why your competitors are outranking you? We’ll analyse their activity and create a strategy that gives you all the tools you need to rank above them.

Are you ready to learn how your site could be on the first page of Google?

    Other Organic Search Services

    On page
    Off page
    Local
    Penalty management
    Partnership programmes
    Consultancy

    Take a look at our latest work.

    We’ve worked with businesses just like yours to improve their visibility and conversions. View all work here.

    Welling Architectural Ironmongery

    78%

    boost in online purchases with sales-focused design and marketing

    Welling Architectural Ironmongery is a family-owned company that has grown to be a leading UK...

    View full project

    SEO, Web Design

    The latest from our blog

    Read about our insights, project launches and success stories.

    Cocoon Corporate celebrates 20 years with a new website from Zinc

    Learn More

    WordPress PlugIns Your Website Should Have In 2025

    Learn More

    Zinc celebrates 20th anniversary with 20th team member hire

    Learn More

    SEE ALL NEWS & BLOGS

    Get great content, tips and news straight to your inbox